The theatre opened in 1930 and was beautifully designed by Giles Gilbert Scott, Bertie Crewe and Cecil Masey, with Theodore Komisarjevsky as Art Director.

The entrance on the corner of Charing Cross Road and Flitcroft Street is a rotunda with four columns above the canopy topped by an attic with square windows.

A change of ownership in 1966 led to a refurbishment programme, including the construction of the Noel Coward bar in the Phoenix Street foyer, which was open by the great man himself in 1969.

Respecting the tradition of the Italian theatres, the auditorium shines with golden engraves, red seats, carpet and curtains.

Above the boxes we can admire panels by Vladimir Polunin after Tintoretto, Titian and Giorgione, and the entire safety curtain is a rendition of Jacopo del Sellaio's The Triumph Of Love.

Also, throughout the building, we can enjoy the sculpted wooden doors and the decorated ceilings.

It surely is one of the most beautiful theatres in London's West-End.